Open Programs
Digital Marketing for Executives
(26 June 2024)
Digital and social media are key channels to reach, acquire, and engage customers. Yet, as online marketing tools, consumer trends, and regulations are ever-changing, a key challenge for organizations is to strategically use digital marketing in a dynamic environment. In this highly interactive program, we will examine critical elements in tactics such as mobile marketing and also explore digital marketing strategies to navigate the raising data privacy and protection regulations. Beside looking at specific marketing tactics, we will discuss how to develop holistic digital marketing strategies and optimize marketing budget across different digital channels and tools. This program is designed to help you improve the effectiveness and ROI of your marketing strategy.
Program Objectives
- Understand critical and strategic elements in various digital marketing tactics and activities
- Gain deeper insights into consumers in the digital world
- Learn fundamentals to take advantage of new developments in digital marketing, online consumer trends, and regulations
- Know how to develop holistic marketing strategy and plan
Program Benefits
Through this program, you will learn the following:
- Leveraging mobile marketing for customer acquisition and conversion
- Implementing digital marketing tactics to overcome data protection regulations challenges
- Planning performance-based marketing budget
- Synergizing digital marketing tactics for end-to-end consumer journey
Upon completion of the program, participants will receive a certificate of participation issued by HKUST Business School.
Who Should Attend
Executives and managers who are responsible for developing and implementing digital marketing strategies, building marketing capabilities, and driving sales and customer growth in their organizations.
Program Content
- Customer engagement in mobile-driven economy: leverage mobile marketing for customer acquisition and conversion
- Digital marketing and rising data regulations: develop tactics to overcome data protection and regulations challenges
- Marketing budget optimization: strategize performance-based marketing budget allocation
- Holistic digital marketing strategy: synergize marketing tactics for end-to-end consumer journey
Guest speaking session may be arranged for experience sharing and insights exchange.
Daily schedule is subject to change
The fee includes tuition, all teaching materials, refreshment and lunch
# including participants of our open programs
* 3 or more concurrent registrations
Venue & Transportation
3/F, LSK Business Building
HKUST, Clear Water Bay
Kowloon, Hong Kong
Program Administration
For enquiries on company and organization participation, please contact:
HKUST Business School Executive Education Office
