Open Programs

Digital Marketing for Executives

(26 June 2024)

Implementing digital marketing strategies and tactics for growth

Digital and social media are key channels to reach, acquire, and engage customers. Yet, as online marketing tools, consumer trends, and regulations are ever-changing, a key challenge for organizations is to strategically use digital marketing in a dynamic environment. In this highly interactive program, we will examine critical elements in tactics such as mobile marketing and also explore digital marketing strategies to navigate the raising data privacy and protection regulations. Beside looking at specific marketing tactics, we will discuss how to develop holistic digital marketing strategies and optimize marketing budget across different digital channels and tools. This program is designed to help you improve the effectiveness and ROI of your marketing strategy.

Program Objectives

  • Understand critical and strategic elements in various digital marketing tactics and activities
  • Gain deeper insights into consumers in the digital world
  • Learn fundamentals to take advantage of new developments in digital marketing, online consumer trends, and regulations
  • Know how to develop holistic marketing strategy and plan

Program Benefits

Through this program, you will learn the following:

  • Leveraging mobile marketing for customer acquisition and conversion
  • Implementing digital marketing tactics to overcome data protection regulations challenges
  • Planning performance-based marketing budget
  • Synergizing digital marketing tactics for end-to-end consumer journey

Upon completion of the program, participants will receive a certificate of participation issued by HKUST Business School.

Who Should Attend

Executives and managers who are responsible for developing and implementing digital marketing strategies, building marketing capabilities, and driving sales and customer growth in their organizations.

Program Content

  • Customer engagement in mobile-driven economy: leverage mobile marketing for customer acquisition and conversion
  • Digital marketing and rising data regulations: develop tactics to overcome data protection and regulations challenges
  • Marketing budget optimization: strategize performance-based marketing budget allocation
  • Holistic digital marketing strategy: synergize marketing tactics for end-to-end consumer journey

Guest speaking session may be arranged for experience sharing and insights exchange.

Program Schedule Program Fee  
26 June 2024 (Wed)
Morning Session: 9:30am - 12:45pm
Lunch: 12:45pm - 1:45pm
Afternoon Session: 1:45pm - 5:00pm

Daily schedule is subject to change
Regular Rate: HK$8,500
Early Bird Rate:(by 31 May 2024) HK$7,500
HKUST Alumni# or Corporate rate/Group participation*: HK$6,500

The fee includes tuition, all teaching materials, refreshment and lunch
# including participants of our open programs
* 3 or more concurrent registrations

Registration Deadline 14 June 2024

Request Program Info.

Venue & Transportation

3/F, LSK Business Building
HKUST, Clear Water Bay
Kowloon, Hong Kong

Venue & Transportation Info

Campus Parking Application

Program Administration

For enquiries on company and organization participation, please contact:

HKUST Business School Executive Education Office
(852) 2358 8013 / (852) 2358 7541
(852) 2335 5836