Open Programs

Data-driven Storytelling for Executives

(26 April 2024)

Turn data into actionable business insights

Companies are increasingly flooded with customer and other data collected from different touch points. Data can help you make more informed decisions and do so confidently. In addition to leveraging data for better decision making, you can use data to communicate complex ideas with clarity, precision and efficiency. How to turn data into insights and informed decisions? How to interpret stories backed up by data? How to detect potential biases in data analysis? How to use data to tell stories that can resonate with stakeholders and customers?

Program Objectives

This program discusses how managers can analyze data, use them to make decisions, communicate complex ideas with data and interpret stories backed up by data. It provides participants with a set of skills to understand how to summarize data, design analyses, interpret results from data analytics, identify biased data and results, and tell a convincing story with data.

  • Understand each stage of data analytics, including the most common biases in them, and be familiar with how to interpret results from data analytics
  • Be familiar with communication with data and use them to tell a convincing story
  • Learn the best practice to incorporate data in storytelling


Program Content

  1. Defining data analysis
    − What are major stages in data analytics?
    − What do data mean for storytelling?
    − Advantage and disadvantage of telling a story with data
  2. Correlation and causality
    − Understand the difference between correlation and causality
    − How to test for causality and tell a convincing story
  3. Same data, different stories
    − Heterogeneity and incompleteness
    − Different choices in data analyses lead to opposite conclusions
  4. Best practice in data-driven decision making and storytelling with data
    − Select a representative sample for data collection
    − How to find patterns from data?
    − Use the right tool for data analysis
    − Tell a convincing story with data
  5. Q&A

Upon completion of the program, participants will receive a certificate of participation issued by HKUST Business School.

Who Should Attend

Executives that intend to make data driven decision making, to improve storytelling with data, and to use data analysis to convince stakeholders including employees, other managers and customers.

Program Schedule Program Fee  
Date: 26 April 2024 (Fri)
Morning Session: 9:30am - 12:45pm
Lunch: 12:45pm - 1:45pm
Afternoon Session: 1:45pm - 5:00pm

Daily schedule is subject to change
Regular Rate: HK$8,500
Early Bird Rate:(by 28 March 2024) HK$7,500
HKUST Alumni# or Corporate rate/Group participation*: HK$6,500

# including participants of our open programs
* 3 or more concurrent registrations

Registration Deadline 12 April 2024

Request Program Info.

Venue & Transportation

3/F, LSK Business Building
HKUST, Clear Water Bay
Kowloon, Hong Kong

Venue & Transportation Info

Campus Parking Application

Program Administration

For enquiries on company and organization participation, please contact:

HKUST Business School Executive Education Office
(852) 2358 8013 / (852) 2358 7541
(852) 2335 5836