Open Programs

Design Thinking & Entrepreneurship

(15-16 Nov 2022)

Improve decision making for business success

What is design thinking? How to uncover the creative opportunities, goals and constraints are important to executives, business owners and startups. Design thinking and entrepreneurial mindset help leaders to cultivate new ideas, generate impactful and desirable solutions in order to stay relevant to the changing market for success.

The design methodology is arguably even more applicable to startups or if you are starting a new project within a large and mature corporation, where both time and resources are limited. It gets even more complicated if there are cultural and human factor constraints. In this program, we seek to look at design thinking with a more humanistic approach, especially in the region, with real life applications.

Program Objectives

From concept to practice, participants should gain practical knowledge –

  • How to develop entrepreneurial mindset in order to match the needs and create customer value and opportunities
  • Address the challenges in the process of design thinking and the ways to overcome them
  • Understand the design thinking process, its lessons learned, mistakes made, and ratifications taken, with real life examples of startups

Program Benefits

Through this program, you will learn the followings:

  • The fundamentals of the Design Thinking process and entrepreneurial mindset
  • Detailed and pragmatic methodological approach to achieve best results
  • Real life examples of startups and their experiences
  • The ways to innovate from within an organization or company
  • Application of the Design Thinking process in your own business case

Upon completion of the program, participants will receive a certificate of participation issued by HKUST Business School.

Who Should Attend

C-suite executives, managers and business owners (especially startups) who are responsible for innovation, new products or services, and transformation; leaders who would like to improve their abilities to achieve well-thought-out solutions.

Program Content

  • Principle of a Design Thinking Process
  • Paradigm Shift Necessitated by New Digital Transformation
  • Use of Data and Artificial Intelligence for Better Insights
  • Developing and Maintaining KPI's:
    - How to measure success?
    - What to do when facing obstacles?
  • Using Design Thinking and Tools in Your Organization - whether you are a Startup and or a more Established Enterprise/Company
Program Schedule Program Fee  
15-16 Nov 2022(Tue-Wed) 
Morning Session: 9:30am - 12:45pm
Lunch: 12:45pm - 1:45pm
Afternoon Session: 1:45pm - 5:00pm

Daily schedule is subject to change

Regular Rate: HK$16,500
Early Bird Rate:(by 7 October 2022) HK$14,000
HKUST Alumni# or Corporate rate/Group participation*: HK$13,000

The fee includes tuition, all teaching materials, refreshment and lunch
# including participants of our open programs
* 3 or more concurrent registrations

Registration Deadline 4 Nov 2022

Request Program Info.

Venue & Transportation

3/F, LSK Business Building
HKUST, Clear Water Bay
Kowloon, Hong Kong

Venue & Transportation Info

Campus Parking Application

Program Administration

For enquiries on company and organization participation, please contact:

HKUST Business School Executive Education Office
(852) 2358 7541 / (852) 2358 8013
(852) 2335 5836